Category: Branding

  • MDIT ExLab 2025

    MDIT ExLab 2025

    参与 墨尔本皇家理工大学 设计创新与科技专业 MDIT ExLab 设计助理项目,协助学院更新品牌识别与传播体系,专注于视觉系统开发、展览策划与网页设计。

    主要工作内容包括:

    新版 MDIT 品牌手册设计与编制,完善使用规范、品牌色彩、字体与版式系统。

    结课展览及年度毕业设计展览的视觉统筹与宣传设计,包括动态海报、社交媒体素材等部分。

    2025 届毕业设计作品网站的改版与资料管理工作,包括收集、整理项目资产,网页更新与信息布局优化

    此外,还针对专业四个分支——Fabrication、Immersion、Regeneration、Interaction——设计专属分支 Logo。

    分支 Logo 以俄罗斯方块为核心灵感,通过几何模块堆叠与组合,在极简形式中呈现多样与系统性。项目处于持续迭代阶段。

    Studio 展览海报

    海报以点阵波浪作为主要视觉语言。

    背景色取自展览场地 Building 50 外墙的彩色肌理。

    波动的点阵象征来自不同文化背景的学生,在MDIT汇聚成规则的正方形,在创作中的聚合与共生。

    GradX 毕业展海报

    核心视觉取自树干纹理的放射结构,从中心向外扩散。

    树干的放射结构既指向生命的自然生长,也呼应 MDIT 的研究实践方法(Research Process),从核心概念出发,不断拓展、分支与演化的过程。

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    GradX 毕业展海报

    核心视觉取自树干纹理的放射结构,从中心向外扩散。

    树干的放射结构既指向生命的自然生长,也呼应 MDIT 的研究实践方法(Research Process),从核心概念出发,不断拓展、分支与演化的过程。

    Studio 展览海报

    海报以点阵波浪作为主要视觉语言。

    背景色取自展览场地 Building 50 外墙的彩色肌理。

    波动的点阵象征来自不同文化背景的学生,在MDIT汇聚成规则的正方形,在创作中的聚合与共生。

  • University Champions League 2025

    University Champions League 2025

    In the 2025 University Champions League project, I was responsible for the overall visual design, including developing the annual key visual, applying it across event posters, and designing materials such as participant and staff passes as well as commemorative stickers.
    Through bold colours and a cohesive visual language, the designs reflected the event’s vision of “Empowerment through Unity and Sport.”

    The University Champions League is an annual inter-university badminton competition held in Melbourne. It runs across four rounds throughout the year, bringing together badminton clubs from universities including the University of Melbourne, RMIT, Monash, and others. The tournament features singles, doubles, and mixed doubles events.

    In the 2025 Badminton University Champions League, I was responsible for the overall visual design of the event. My work included developing the annual key visual, applying it across event posters, and designing materials such as participant and staff passes, as well as commemorative stickers.

    Through bold colours and a cohesive visual language, the designs reflected the event’s vision of “Empowerment through Unity and Sport.”

    The Badminton University Champions League is Melbourne’s annual inter-university badminton competition for student teams. Held across four rounds throughout the year, the league brings together badminton clubs from universities including The University of Melbourne, RMIT, Monash, and others. The event features singles, doubles, and mixed doubles matches.
    以 Empowerment through Unity and Sport”为愿景,致力于促进交流,获得了多所高校认可与赞助支持。