ConaChenPortfolio

Category: Graphic

  • My OC World

    My OC World

    Since 2020, I’ve been creating my own original characters and independently developed two projects, RABIES and Hallucinatory Leviathan, including animation and illustration works.

    RABIES explores my idea of the ideal feminine figure, while Hallucinatory Leviathan goes deeper into self-reflection: what truly defines “me”? Memory, emotion, or something unknown beneath it all?

    During this process, I also created a hand-drawn animation RABIES – Incomplete, and designed, sold, and promoted related merchandise. At the same time, I built and continue to run my personal IP website, showcasing my characters, worldbuilding, and visual experiments. I’ve also joined several offline OC events like Guangzhou OCF.

    If you’re curious, feel free to visit their world through the website.

    Myocworld.com
  • MDIT ExLab 2025

    MDIT ExLab 2025

    参与 墨尔本皇家理工大学 设计创新与科技专业 MDIT ExLab 设计助理项目，协助学院更新品牌识别与传播体系，专注于视觉系统开发、展览策划与网页设计。

    主要工作内容包括：

    新版 MDIT 品牌手册设计与编制，完善使用规范、品牌色彩、字体与版式系统。

    结课展览及年度毕业设计展览的视觉统筹与宣传设计，包括动态海报、社交媒体素材等部分。

    2025 届毕业设计作品网站的改版与资料管理工作，包括收集、整理项目资产，网页更新与信息布局优化

    此外，还针对专业四个分支——Fabrication、Immersion、Regeneration、Interaction——设计专属分支 Logo。

    分支 Logo 以俄罗斯方块为核心灵感，通过几何模块堆叠与组合，在极简形式中呈现多样与系统性。项目处于持续迭代阶段。

    Studio 展览海报

    海报以点阵波浪作为主要视觉语言。

    背景色取自展览场地 Building 50 外墙的彩色肌理。

    波动的点阵象征来自不同文化背景的学生，在MDIT汇聚成规则的正方形，在创作中的聚合与共生。

    GradX 毕业展海报

    核心视觉取自树干纹理的放射结构，从中心向外扩散。

    树干的放射结构既指向生命的自然生长，也呼应 MDIT 的研究实践方法（Research Process），从核心概念出发，不断拓展、分支与演化的过程。

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    GradX 毕业展海报

    核心视觉取自树干纹理的放射结构，从中心向外扩散。

    树干的放射结构既指向生命的自然生长，也呼应 MDIT 的研究实践方法（Research Process），从核心概念出发，不断拓展、分支与演化的过程。

    Studio 展览海报

    海报以点阵波浪作为主要视觉语言。

    背景色取自展览场地 Building 50 外墙的彩色肌理。

    波动的点阵象征来自不同文化背景的学生，在MDIT汇聚成规则的正方形，在创作中的聚合与共生。

  • NGV Hide&Seek

    NGV Hide&Seek

    Hide & Seek turns the NGV into a nighttime game of discovery. Designed for curious young visitors aged 18–30, it transforms the usual museum visit into something more playful, social, and alive.

    On Friday nights, NGV switches to Hide & Seek, a special time slot. Every visitor gets a clue booklet with images and short prompts; follow it to locate specific paintings and uncover hidden female stories,love, silence, sacrifice, rebirth as well as the artist’s life or the scene behind the work. Each page invites touch, reflection, and emotion, turning passive viewing into a guided, empathetic adventure. Your pass allows unlimited re‑entry throughout the night.

    This edition is built on the NGV International art exhibition (imagined as a design exercise), and the same logic is ideal for ticketed shows: a clear booklet‑led path reduces fatigue, gamified progression boosts dwell time, and bundled perks (e.g., a drink token or premium print) make a paid ticket feel worthwhile.

    The experience is built around three things:

    Engagement:a gamified booklet and interactive clues
    Accessibility:clear steps and gentle guidance
    Connection:a cozy community corner to share discoveries over drinks and snacks

    But……Why?

    Why NGV?

    One of the world’s most visited art museums, connecting young audiences with culture and creativity.

    Why Ticketed?

    Payment invites intention.

    It helps sustain the event and supports drinks, printing, and extended hours.

    Why Friday Night?

    To create a limited, quiet evening creates focus and meaning.

    Fewer visitors, slower pace, a chance to truly connect with the paintings.

    Why Oil Paintings?

    Oil paintings tell stories through light, gesture, and detail.

    They’re rich in emotion and easy to read, perfect for a clue-based experience.

    Why Women in Frames?

    Women have long been seen but seldom heard.
These works reveal both the imagined and the real women as muse, artist, and observer.

    Why the Booklet?

    It turns viewing into discovery.

    Through touch and movement, viewing becomes discovery, a personal link between body and art.

    What are the pain points?

    Lack of Artistic Engagement

    Traditional exhibitions often rely heavily on passive viewing and text-heavy interpretation.
    Visitors move quickly from one artwork to another, absorbing information without emotional resonance.

    Lack of Accessibility

    Museum content often feels dense and overwhelming, especially for casual or first-time visitors. Complex narratives, unfamiliar terminology, and spatial confusion make it difficult to stay focused or feel included.

    Lack of Interactive Exploration

    Many visitors lack a clear sense of direction or purpose during museum visits. This results in aimless wandering and reduced attention span.

    Who are Target Audiences?

    Young people (e.g. 18–30)

    Our target audience is young people aged between 18 and 30.
    They enjoy visiting museums alone, and are curious about art and interdisciplinary experiences.
    They are not necessarily professional artists, but they share a strong interest in art and cultural experiences.

    🎨 Art Lover
    🌍 Cross-disciplinary Interests
    📍Independent Explorer

    What are our proposed features?

    Engagement

    Gamified Exhibition Booklet
    Turns the visit into an adventure game, making exploration fun and personalized.

    Accessibility

    Clear Journey Guidance
    Structured tasks and directions provide a clear rhythm and flow.

    Social Connection

    Social Sharing & Personalization
    Visitors leave with a booklet full of notes they can share with others.

    More questions?

  • 乐斯福诺斯(中国)平面设计

    Gnosis by Lesaffre (China)

    Provided visual design for Gnosis by Lesaffre (China), including creative design and layout for advertising posters, localization and adaptation of English product brochures, and graphic design and visual production for marketing materials.

    Gnosis by Lesaffre is the human health biotechnology division of Lesaffre Group, France, specializing in microbial fermentation technology and innovative health nutrition products. With a global presence, the company has research and service teams in China, Europe, and North America.