NGV Hide&Seek

Hide & Seek turns the NGV into a nighttime game of discovery. Designed for curious young visitors aged 18–30, it transforms the usual museum visit into something more playful, social, and alive.

On Friday nights, NGV switches to Hide & Seek, a special time slot. Every visitor gets a clue booklet with images and short prompts; follow it to locate specific paintings and uncover hidden female stories,love, silence, sacrifice, rebirth as well as the artist’s life or the scene behind the work. Each page invites touch, reflection, and emotion, turning passive viewing into a guided, empathetic adventure. Your pass allows unlimited re‑entry throughout the night.

This edition is built on the NGV International art exhibition (imagined as a design exercise), and the same logic is ideal for ticketed shows: a clear booklet‑led path reduces fatigue, gamified progression boosts dwell time, and bundled perks (e.g., a drink token or premium print) make a paid ticket feel worthwhile.

The experience is built around three things:

Engagement:a gamified booklet and interactive clues
Accessibility:clear steps and gentle guidance
Connection:a cozy community corner to share discoveries over drinks and snacks

But……Why?

Why NGV?

One of the world’s most visited art museums, connecting young audiences with culture and creativity.

Why Ticketed?

Payment invites intention. 
It helps sustain the event and supports drinks, printing, and extended hours.

Why Friday Night?

To create a limited, quiet evening creates focus and meaning. 
Fewer visitors, slower pace, a chance to truly connect with the paintings.

Why Oil Paintings?

Oil paintings tell stories through light, gesture, and detail. 
They’re rich in emotion and easy to read, perfect for a clue-based experience.

Why Women in Frames?

Women have long been seen but seldom heard. These works reveal both the imagined and the real women as muse, artist, and observer.

Why the Booklet?

It turns viewing into discovery. 
Through touch and movement, viewing becomes discovery, a personal link between body and art.

What are the pain points?

Lack of Artistic Engagement

Traditional exhibitions often rely heavily on passive viewing and text-heavy interpretation.
Visitors move quickly from one artwork to another, absorbing information without emotional resonance.

Lack of Accessibility

Museum content often feels dense and overwhelming, especially for casual or first-time visitors. Complex narratives, unfamiliar terminology, and spatial confusion make it difficult to stay focused or feel included.

Lack of Interactive Exploration

Many visitors lack a clear sense of direction or purpose during museum visits. This results in aimless wandering and reduced attention span.

Who are Target Audiences?

Young people (e.g. 18–30)

Our target audience is young people aged between 18 and 30.
They enjoy visiting museums alone, and are curious about art and interdisciplinary experiences.
They are not necessarily professional artists, but they share a strong interest in art and cultural experiences.

🎨 Art Lover
🌍 Cross-disciplinary Interests
📍Independent Explorer

What are our proposed features?

Engagement

Gamified Exhibition Booklet
Turns the visit into an adventure game, making exploration fun and personalized.

Accessibility

Clear Journey Guidance
Structured tasks and directions provide a clear rhythm and flow.

Social Connection

Social Sharing & Personalization
Visitors leave with a booklet full of notes they can share with others.