{"id":461,"date":"2025-11-26T22:56:10","date_gmt":"2025-11-26T11:56:10","guid":{"rendered":"https:\/\/conachen.com\/?p=461"},"modified":"2026-03-09T14:32:59","modified_gmt":"2026-03-09T03:32:59","slug":"ngv_hideseek","status":"publish","type":"post","link":"https:\/\/conachen.com\/en\/ngv_hideseek\/","title":{"rendered":"NGV Hide and Seek"},"content":{"rendered":"
\n
\n
\n


Transform the art museum into an exploratory journey of discovery<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n

On Friday nights, NGV switches to Hide & Seek, a special time slot. Every visitor gets a clue booklet with images and short prompts; follow it to locate specific paintings and uncover hidden female stories,love, silence, sacrifice, rebirth as well as the artist\u2019s life or the scene behind the work. Each page invites touch, reflection, and emotion, turning passive viewing into a guided, empathetic adventure. Your pass allows unlimited re\u2011entry throughout the night.<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
\n

Design Highlights<\/strong><\/h2>\n\n\n\n
\n
\n
\"\"<\/figure>\n\n\n\n

Engagement<\/h3>\n\n\n\n

Make visiting more engaging and lower the entry barrier of traditional art exhibitions through a gamified clue booklet and interactive hints.<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n

Tangible Interaction<\/h3>\n\n\n\n

Using a physical clue booklet as a medium, flipping pages and making marks turns the visit into a bodily participatory experience.<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n

Social\nConnection<\/h3>\n\n\n\n

Visitors can choose between social sharing, interaction, or a personal notebook, allowing them to exchange discoveries and impressions with others after the experience.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n

Design Content<\/strong><\/h2>\n\n\n\n
\n
\"\"\/<\/figure>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n
\"\"\/<\/figure>\n<\/figure>\n<\/div>\n\n\n\n
\n
<\/div>\n\n\n\n

Core Question<\/strong><\/h2>\n\n\n\n
\n
\n

Who is it designed for<\/strong><\/h3>\n<\/div>\n\n\n\n
\n

This project mainly targets young audiences aged 18\u201330.
They are curious about art and culture but do not want to passively receive explanations or have the visit turn into a task that requires prior knowledge.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n\n\n\n
\n
\n

Current Issue<\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n
\n

Lack of Artistic Engagement<\/strong>
Traditional exhibitions often rely too heavily on text explanations and passive viewing. Visitors usually move from one artwork to the next, acquiring information but rarely forming an emotional connection.<\/p>\n\n\n\n

Lack of Accessibility<\/strong>
Museum content often feels dense and overwhelming, especially for casual or first-time visitors. Complex narratives, unfamiliar terminology, and spatial confusion make it difficult to stay focused or feel included.<\/p>\n\n\n\n

Lack of Interactive Exploration <\/strong>
Many visitors lack clear direction or goals during their visit, often wandering aimlessly, which indirectly reduces attention and weakens the overall experience.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n\n\n\n
\n
\n

Tactile Interaction Makes Visiting More Engaging<\/strong><\/h3>\n<\/div>\n\n\n\n
\n

The physical booklet turns viewing into exploration through touch, transforming visitors from passive visual consumers into active discoverers, thereby fostering a deeper emotional connection between the individual and the artworks.<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n\n\n\n
\n

But\u2026\u2026Why?<\/strong><\/h2>\n\n\n\n
\n
\n

Why NGV?<\/strong><\/h3>\n\n\n\n

One of the world\u2019s most visited art museums, connecting young audiences with culture and creativity.<\/p>\n<\/div>\n\n\n\n

\n

Why Ticketed?<\/strong><\/h3>\n\n\n\n

Payment invites intention.\u2028
It helps sustain the event and supports drinks, printing, and extended hours.<\/p>\n<\/div>\n\n\n\n

\n

Why Friday Night?<\/strong><\/h3>\n\n\n\n

To create a limited, quiet evening creates focus and meaning.\u2028
Fewer visitors, slower pace, a chance to truly connect with the paintings.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n

Why Oil Paintings?<\/strong><\/h3>\n\n\n\n

Oil paintings tell stories through light, gesture, and detail.\u2028
They\u2019re rich in emotion and easy to read, perfect for a clue-based experience.<\/p>\n<\/div>\n\n\n\n

\n

Why Women in Frames?<\/strong><\/h3>\n\n\n\n

Women have long been seen but seldom heard.\u2028These works reveal both the imagined and the real women as muse, artist, and observer.<\/p>\n<\/div>\n\n\n\n

\n

Why the Booklet?<\/strong><\/h3>\n\n\n\n

It turns viewing into discovery.\u2028
Through touch and movement, viewing becomes discovery, a personal link between body and art.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n
\n

Storyboard<\/strong><\/h2>\n\n\n\n
\n
\"686859440\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
\n
\n

What Does This Experience Look Like<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n

Through the clue booklet mechanism of Hide & Seek, visitors transform the museum space into an explorable field. Each discovery not only identifies the artwork but also layers the visitor\u2019s personal experience onto it.<\/p>\n\n\n\n

The booklet becomes a shareable memory carrier,enhancing the memorability, shareability, and emotional connection of the artworks.<\/strong>\u3002<\/p>\n\n\n\n

This experience is suitable not only for NGV public exhibitions but can also be reused or extended in other similar art spaces, making participatory exploration the core of exhibition design through a unified rhythm of discovery.<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
\n
\n
\n

Event Page<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n

The website is used as a supplementary tool to the offline lead booklet.
When visitors encounter difficulties during their search or prefer not to ask others, they can use the website for navigation hints and continue their exploration.<\/p>\n\n\n\n

The website also provides basic information about the event, maintaining a style consistent with the NGV official site, designed to support rather than replace the offline experience.<\/p>\n\n\n\n

\n
Coming Soon<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
\n

Booklet and Demo Video<\/strong><\/h2>\n\n\n\n
\n
\n